By May Zhee Lim, Markets Media Life Correspondent

Now there’s a way for you to wear your love for the city on your sleeve without resorting to trite and tired “I  Love NY” gear. The Brooklyn Block’s products are a far cry from tacky and touristy. The tech and fashion savvy clothing company has come up with the novel idea of transforming Brooklyn neighborhoods into scarf patterns. This is how they do it:

The first step involves shooting a short video of a location in the neighborhood, like DUMBO’s waterfront on a summer day or the colorful shipping containers of Dekalb Market, and processing that video into codes to generate specific patterns. These patterns represent the colors, layers, and textures of the neighborhood, as captured on the video. The final step is to print those patterns onto scarves and voila – you can wear the proud colors of Brooklyn around your neck!

Designers Namrata Vansadia and Sanksshep Mahendra founded The Brooklyn Block with the goal of creating products that told stories, especially ones about the meeting of new and old Brooklyn. Not surprisingly, the duo’s background was not in fashion but in interaction, architecture, and urban design. With technology, the brand is able to preserve the rich architecture and history of Brooklyn in a practical, wearable form, allowing Brooklynites to own a piece of their neighborhood. The company is currently working on more location-based designs for people to show off their neighborhood pride, even if in the subtlest of ways.

Photos via The Brooklyn Block