Rob Mackay, chief executive of Itiviti, said the global technology and service provider has a substantial opportunity to increase revenue and growth and foster an innovation ecosystem.

Last year Itiviti merged with Ullink, a provider of multi-asset trading technology and infrastructure for financial services including NYFIX, one of the industry’s largest trading communities based on FIX , the messaging standard for the financial industry.

Mackay told Markets Media: “Our main opportunities are supporting the migration of agency trading from high to low-touch as large sell-side firms are dramatically stripping out costs. Order routing has been overlooked and principal trading is undergoing a modest rebound, both offer opportunities for Itiviti.”

He took over as chief executive of Itiviti in April this year after joining  from Fidelity National Information Services, the provider of banking technology solutions. He was previously chief operating officer for the FIS cross-asset trading and risk business unit and his management experience includes positions as chief operating officer of hedge funds & risk and managing director of alternative investments.

Since becoming chief executive Mackay has been travelling to meet the firm’s 18 teams around the world and its customers. He continued that other opportunities are the increased use of FIX as a communication protocol in foreign exchange and fixed income and in post-trade.

“We have a transaction cost analysis solution and post-trade offerings that include FIX that will position us for future growth,” he added. “There is a lack of innovation in fixed income and customers are not happy with current solutions and that presents a huge opportunity.”

Itiviti is also working with smaller innovative fintechs who can find it difficult to sell into large banks.

“We will acquire or partner with smaller fintech firms that provide the technology of the future to foster an innovation ecosystem,” Mackay added.

Itiviti is owned by private equity firm Nordic Capital and Mackay said customers are excited as the firm is able to invest in the newest trading infrastructure and connectivity.

He added: “The large financial technology providers have been cutting back their exposure to the sell-side and on customer service and we are doing the opposite.”

For example, this week Itiviti announced the appointment of Linda Middleditch as chief product officer. She joins Itiviti from Bloomberg, where she most recently was global head of SSEOMS product management.

Welcome to Linda Middleditch, new Chief Product Officer at Itiviti. https://t.co/3qSkeBvyow #Itiviti #SSEOMS #tradingtechnology #innovation pic.twitter.com/KTpMYzdbqf

— Itiviti (@Itiviti_AB) June 4, 2019

The Bloomberg SSEOMS service will be discontinued in April 2021. As a result Itiviti said Middleditch will be instrumental to providing a timely migration path to its multi-asset order management system for clients currently using SSEOMS.

Last month Frederic Villain joined as head of agency trading sales Asia based in Singapore. Villain also came from Bloomberg where his role included overeeing SSEOMS for Asia Pacific.

Former #Bloomberg employee Frederic Villain joins Itiviti to expand #SSEOMS migration capacity. He will manage regional client relations, define and execute Itiviti’s regional sales and account management strategies. https://t.co/dmHe4WXdna pic.twitter.com/5Mc0OGEFRR

— Itiviti (@Itiviti_AB) May 21, 2019

Mackay said “We have good visibility into a number of years of double-digit revenue growth.”