ETFGI, a leading independent research and consultancy firm renowned for its expertise in subscription research, consulting services, events, and ETF TV on global ETF industry trends, reported that assets invested in the ETFs industry in the United States reached a new record of US$10.73 trillion at the end of January. During January the ETFs industry in the United States gathered net inflows of US$90.25 billion, according to ETFGI’s January 2025 US ETFs and ETPs industry landscape insights report, the monthly report which is part of an annual paid-for research subscription service. (All dollar values in USD unless otherwise noted.)

Highlights

• Assets invested in the ETFs industry in the United States reached a record of $10.73 Tn at the end of January beating the previous record of $10.59 Tn at the end of November 2024.
• Net inflows of $90.25 Bn in January are the highest on record, followed by January net inflows of $78.78 Bn for 2018 and the third highest recorded January net inflows are of $71.09 Bn in 2024.
• In January, Vanguard led with the highest net inflows, amounting to $36.05 billion. They were followed by iShares, which attracted $9.64 billion, and Invesco, which saw $7.70 billion in net inflows.
• In January, SPDR ETFs experienced the largest net outflows, totalling $11.28 billion. They were followed by Direxion with $947.06 million and VanEck with $890.28 million in net outflows.
• 33rd month of consecutive net inflows.

“The S&P 500 index increased by 2.78% in January. The developed markets excluding the US index increased by 4.71% in January. Germany (up 9.04%) and Sweden (up 8.81%) saw the largest increases amongst the developed markets in January. The Emerging markets index increased by 0.31% during January. Colombia (up 17.29%) and Brazil (up 12.68%) saw the largest increases amongst emerging markets in January”, according to Deborah Fuhr, managing partner, founder, and owner of ETFGI.

Growth in assets in the ETFs industry in the United States as of the end of January

The ETFs industry in the United States has 3,993 products, assets of US$10.73 Tn, from 372 providers listed on 3 exchanges at the end of January.

iShares is the largest ETF provider in the US with AUM of $3.25 trillion in 448 ETFs, reflecting 30.3% market share; Vanguard is second with AUM of $3.10 trillion in just 88 ETFs and 28.9% market share, followed by SPDR ETFs with AUM $1.53 trillion in 158 ETFs and 14.3% market share. These top three providers, out of 372, account for 73.4% of the 10.73 trillion invested in the ETFs industry in the United, while the remaining 369 providers each have less than 7% market share.

Source: ETFGI