The Texas Stock Exchange (TXSE) announced the addition of proven industry veterans to drive its growth into the $11 trillion ETP market, as well as key executives to strengthen strategic operations and market intelligence. TXSE is committed to providing a superior offering that is aligned with issuers’ priorities around liquidity, pricing, and visibility.

Robert Marrocco, the former global head of ETP listings at Cboe Global Markets, joins TXSE as global head of exchange traded products and as a member of TXSE’s management committee. Under his leadership, Cboe BZX captured nearly 30 percent of all new ETP listings since 2020.

“I’m excited to be part of the Texas Stock Exchange and to further shape the enormous opportunities that TXSE will bring to the capital markets,” Marrocco said.

Alison Hennessy, the former head of ETP listings at the Nasdaq Stock Market, has joined the Texas Stock Exchange as managing director of exchange traded products. Additionally, Kyle Murray, former legal head of global listings at Cboe Global Markets, now serves as TXSE’s deputy general counsel and legal head of global listings.

TXSE is also announcing Laura Morrison as a strategic advisor. She was previously global head of listings and exchange traded products at Cboe Global Markets, as well as global head of indices and exchange traded products at the New York Stock Exchange.

Together, these leaders managed more than 40 percent of all ETPs in the United States and are poised to establish TXSE as the premier listing venue for ETPs globally. The ETP market is experiencing rapid growth, with up to $8 trillion in new assets projected in the U.S. alone and total global assets estimated to top $25 trillion by 2030. With their extensive experience in capital markets, complex structuring, and operational expertise, this team will guide sponsors through the specialized process of launching and scaling ETP offerings, while leveraging an innovative and strategic co-branding approach to maximize impact.

“I’m proud to welcome these proven ETP leaders to the Texas Stock Exchange,” said James H Lee, TXSE chairman and CEO. “The ETP market is growing at an unprecedented pace. The Texas Stock Exchange is committed to delivering the innovation, operational expertise, and alignment that sponsors require to capitalize on this next wave of global expansion.”
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Industry veterans Zoran Perkov and William Bailey join TXSE to drive strategic operations and market intelligence

TXSE has further bolstered its capital markets expertise with the addition of Zoran Perkov, former chief executive of the Long Term Stock Exchange, as TXSE’s vice president of strategic operations. Perkov played a key role in building critical trading platforms at Long Term Stock Exchange, IEX, and Nasdaq, focusing on stability, speed, and fairness in the U.S. equities markets.

“TXSE is building a next-generation exchange focused on competition, efficiency, and transparency,” Zoran said. “I’m excited to help create a platform that meets the evolving needs of the market.”

William Bailey has joined TXSE to lead its market intelligence group, which will provide real-time analytics for corporate issuers and sponsors alike. Through these efforts, TXSE aims to offer strategic insights to its listing partners, ensuring that they have access to timely and actionable market intelligence.

“The depth of talent joining TXSE speaks to the scale of our ambition,” said Cameron Smith, co-president and global head of trading at the Texas Stock Exchange. “With this team in place, the Texas Stock Exchange is poised to redefine the future of capital markets—and we’re just getting started.”

ETP leadership team

Robert Marrocco, Global Head, Exchange Traded Products, Texas Stock Exchange

Rob was the global head of ETP listings at Cboe Global Markets. In his role, Rob was responsible for leading Cboe’s globally-listed exchange traded products while overseeing its market quality incentive programs for listings. Prior to Cboe, Rob held several positions at the New York Stock Exchange and most recently was a member of the NYSE’s global index and exchange traded products team.

Alison Hennessy, Managing Director, Exchange Traded Products, Texas Stock Exchange

Ali has held several leadership positions at the Nasdaq Stock Market, most recently serving as Nasdaq’s head of ETP listings, where she led new and existing issuers in launching ETPs. Previously, Ali was part of Nasdaq’s ETP listings business development team and served as managing director of U.S. equities. Prior to Nasdaq, Ali was in institutional ETP sales at State Street Global Advisors.

Kyle Murray, Deputy General Counsel & Legal Head of Global Listings, Texas Stock Exchange

Kyle brings over 15 years of legal expertise in the exchange and listings industry to TXSE. Before joining TXSE, he served as legal head of global listings at Cboe Global Markets, where he played a key role in building Cboe’s ETF listing venue in the U.S. During his tenure at Cboe and BATS Global Markets, Kyle held various legal roles, offering a broad and strategic perspective while providing legal support for U.S. equities and listings.

Laura Morrison, Strategic Advisor, Texas Stock Exchange

Laura was the global head of listings and the global head of exchange traded products at Cboe Global Markets where she oversaw Cboe’s listings business, including strategy development for ETP launches and transfers and market-quality incentive programs. Before taking over the lead roles at the Cboe, Laura was the global head of indices and exchange traded products at the New York Stock Exchange. Laura began her career working at a specialist firm on the floor of the NYSE.

Strategic operations and market intelligence leadership

Zoran Perkov, Vice President of Strategic Operations, Texas Stock Exchange

Zoran has more than 20 years of experience at innovative financial institutions. Most recently, he served as CEO of the Long Term Stock Exchange. Prior to that, Zoran led technology operations at the Investors Exchange, playing a key role in the development of its trading platform—a journey chronicled in Michael Lewis’s best-selling book Flash Boys.

Zoran also served as vice president, head of global technology operations at Nasdaq, ensuring one of the world’s leading exchanges remained stable, secure, and compliant. He was responsible for all trading, clearing, settlement, and exchange technology systems. Earlier in his tenure, Zoran was part of the INET team that led the U.S. Nasdaq Operations Center through numerous system transformations, including the transition to the Nasdaq Stock Market.

William Bailey, Managing Director, Market Intelligence, Texas Stock Exchange

Bill was the head of client analytics at Nasdaq Global Indexes. Previously, Bill co-led Nasdaq’s TMT Advisory business, working with publicly traded and pre-IPO companies on all aspects of investor relations and capital market trends. Prior to his roles at Nasdaq, he was the head of trading at PNT Financial and HTG Capital Markets, where he specialized in making markets in CME futures.

Source: TSXE