05.31.2024

ESMA Provides Guidance on AI in Investment Services

05.31.2024
OPINION: Artificial, Yes. Intelligent? Maybe.

The European Securities and Markets Authority (ESMA), the EU’s financial markets regulator and supervisor, issued a Statement providing initial guidance to firms using Artificial Intelligence technologies (AI) when they provide investment services to retail clients.

When using AI, ESMA expects firms to comply with relevant MiFID II requirements, particularly when it comes to organisational aspects, conduct of business, and their regulatory obligation to act in the best interest of the client.

Although AI technologies offer potential benefits to firms and clients, they also pose inherent risks, such as:

  • Algorithmic biases and data quality issues;
  • Opaque decision-making by a firm’s staff members;
  • Overreliance on AI by both firms and clients for decision-making; and
  • Privacy and security concerns linked to the collection, storage, and processing of the large amount of data needed by AI systems.

Potential uses of AI by investment firm which would be covered by requirements under MiFID II include customer support, fraud detection, risk management, compliance, and support to firms in the provision of investment advice and portfolio management.

Next steps

ESMA and the National Competent Authorities (NCAs) will keep monitoring the use of AI in investment services and the relevant EU legal framework to determine if further action is needed in this area.

Source: ESMA

Markets Media Group was pleased to host the 2025 European Women in Finance Awards last night at Claridge’s in London.
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See the full list of winners here: https://www.marketsmedia.com/2025-european-women-in-finance-awards-the-winners/

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We are excited to announce the finalists for the 2025 U.S. Women in Finance Awards! Congratulations to all!

Check out the full list here:


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HSBC AI Markets harnesses natural language processing to meet market participants’ trading and hedging needs, from pre-trade analysis, to execution, to post-trade. Markets Media caught up with Tom Croft to learn more about the platform.

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