GLOBE NEWSWIRE – TAMPA, Fla. — Software Logic, a leading cloud-focused software development firm, today announced the launch of an innovative, cloud-based financial application for Best Choice Software. The financial application offers an enhanced customer experience through its sleek interface, clear graphical design architecture, and easy to understand timelines of valuable data. The Best Choice Software application streamlines stock trading analysis, enabling traders to be more effective, efficient, and knowledgeable in identifying profitable investments.

“We’re excited to be part of helping Best Choice Software offer a cutting edge financial trading tool, customized and built for them by the Software Logic team,” said Luis Reyes, CEO at Software Logic. “The innovative system provides Best Choice Software with a unique value proposition because of its agility and ability to quickly identify winning opportunities based on market trends. It’s analytics and ease of use is a match for anyone seeking to quickly and easily improve their trading expertise.”

Throughout the project, Software Logic acted as the lead strategist, project manager, and innovator of the stock trading tool. By leveraging Software Logic to develop its stock trading analysis application, Best Choice Software was able to migrate to a Software as a Service (SaaS) model.  The new, modern application has enabled Best Choice Software to expand its market across all platforms globally and grow because of its newfound agility and affordability.

The new benefits of the Best Choice Software trading tools for users include:

• Secure access to precise trading data and powerful analytics at your fingertips
• Ability to filter stocks by over 108 different qualifiers
• Review short-term, long-term, and seasonal outlooks
• Active and automatic market updates with data provided by Thomson Reuters
• Protects confidential information
• Now also available on tablets and non-Windows PC’s

Through the Software Logic development expertise, Best Choice Software achieved the following goals:

• Captured new audiences through a subscription pay-as-you-go revenue model
• Increased functionality and usability through its new, simplified, and modern interface
• Reduced costs associated with software updates, hardware and software maintenance, and network outages

“Software Logic strategically helped us build a new trading tool to better meet the needs of our current and prospective customers,” said Jerry McFarland, president, Best Choice Software. “By migrating our software to the cloud and improving the functionality of our product, Software Logic has helped us become the front runner in our industry. Their clear vision, timely communications, and attention to detail provided us with the support we needed to successfully launch the innovative tool.  We encourage anyone interested in becoming a better, more informed trader to try Best Choice Software.”

To view a recent case study featuring Best Choice Software, please click here.