Online Trading School Optimizer Gets Cash Infusion
Investoo.com is an online education platform with 50,000+ members that offers Forex, Binary Options and CFD courses in over 8 languages. It also offers other trading services including signals, indicators and trading tools.
David Merry, Partner in Kinetic Investments, and Samuel Miranda, who both previously sold Right Casino Media to Catena Media PLC in November 2015 for $9 million, will also help oversee the development of educational products, community and increased marketing efforts.
Their aim is to turn the Investoo Group into one of the biggest affiliates in the retail trading industry.
They will be supported by Scandinavian investment company Optimizer Invest, the largest single shareholders in Catena Media PLC, which is one of the world’s biggest iGaming lead generation companies.
Merry commented: “Ki is investing in a business with proven affiliate and subscription based models. Investoo.com offers fantastic content and user value through its products, which are reflected in its 50,000-strong membership. Having worked with all partners previously, I believe together we can achieve our goals.”
The group will launch additional new services, such as SnipetheTrade.com, a Forex signals and EA service.
Carla Maree Vella, CEO of Optimizer Invest added: “This investment is a natural next step for us. Optimizer has extensive experience in lead generation that we now want to implement in more areas. Foreign exchange and options trading are segments we believe in and where a lot is still undone. Investoo has built a business with great content and ease of use that we will develop further”.
Investoo Group CEO and founder Adam Grunwerg, said: “The group is receiving the investment, expertise and resources to take it to the next level. We have a lot of concepts in the pipeline – better social trading products, community features and seamless integration with brokers.”
Investoo Group, based in London, expects to grow to a team of 20 employees in the upcoming months.
With institutional involvement seen near a peak, retail is a growth area.
Millennials seek the most streamlined user experience.
Regulations addressing wayward brokers and traders will get more teeth.
HFT firm looks to expand by adding lots of smaller trades.